I’m often asked, Hey Joe, What’s with the name “Pink Rose Handyman?” How did you come up with that? Are you a franchise? Are you female owned? Are you a bunch of sissies? No, No and Nope!!!
In 1999 I formed Skyline Builders, LLC because I lived on Skyline Dr. in Oswego, NY and purchased a franchise called Archadeck of Rochester. We built decks, porches & sunrooms in upstate NY. In 2009 I added handyman services and when my Archadeck franchise expired we simply did business as “Skyline Builders: Design & Build” for the big stuff … and … “Skyline Builders: Handyman Services” for the small stuff. Pretty simple. Logical but boring .. right?
But!! Soon into the “handyman business” I came to realize how important and absolutely … HUGE… “small” home repairs were to people living in Rochester! And … No one was doing it right!!!!!
I was onto something! So I wanted and needed a much better name! One that … Really … Really … Stuck Out! … Like “Over The Top” Different!! Then one day it hit me. How about Rose Handyman? A rose seemed perfect and I had some logos made. Then I did “ABSOLUTLY” nothing. I just sat on it … I didn’t have the nerve to pull the trigger. I chickened out! I thought: ‘who cares’ … ‘I mean, does it really matter that much anyway???’ I’ll just keep my boring name, business is good enough.
Then in 2011 I hired a nationally renowned business consultant, Roy Williams. And in blunt, unflattering words he told me it was a “great” idea and to get off my kister and just pull the trigger!! Just do it!!! But I needed to add one more element! … COLOR!!! You see people can visualize, in their minds eye, a colored rose! It’s Branding!!! And he turned my great idea into one that is ABSOLUTLY BRILLIANT!!!
So I choose “PINK” because I thought it was a BOLD MOVE!!! I mean who in their right mind would choose the name PINK ROSE for a construction company???? It’s absolutely counter intuitive and even shocking!! Yes, It’s really over the top. And it’s the best thing I ever did and it has absolutely changed my life! Thank you Roy Williams.
Thanks for reading.
President, Pink Rose Handyman
PS: When I looked it up the FTD meaning of a pink rose, it’s between red (romance) and yellow (friendship). It’s more like “giving thanks or gratitude and loyalty”. Wow another home run. A perfect fit for who we are to our customers.